The idea behind Zingle was conceived by its founder, Ford Blakely. He was tired of waiting in long lines every morning at his local coffee shop for his "single shot, soy mocha, 2 pumps, no whip". An avid texter, Ford couldn't believe businesses did not have a way to receive text messages. Ford bought a cell phone for the coffee shop to keep by the register so he could text his order in each morning.
I hate 2 wait for most anything!"
The idea quickly caught on and out-grew the capability of a cell phone. He thought, if he saves 15 minutes each morning by texting in his order, then more businesses could benefit from texting. Working with operators, Ford then created Zingle, a business text solution that allows customers to text a business (or automatically print the text request) and responds to customers with a confirmation, while also keeping a log of all recent requests and conversations.